Windows Phone 7 – 5 Reasons to Consider it for your Enterprise


The release of the iPhone in 2007 opened the floodgates for smartphone adoption within enterprises.  Though Windows Mobile and Blackberry were significant players before the arrival of the iPhone, Apple’s entry into the market led to the development of an ecosystem around application development and delivery.  Forrester estimates that about 25% of businesses leverage mobile phones for Sales Force Automation, emergency response and field services by building native applications targeted towards platforms like iOS and Android.  The arrival and adoption of the iPhone has significantly dented Microsoft’s dominance in the mobile market.  After three years of development and missteps, Microsoft has decided to completely revamp it’s mobile strategy by releasing a new smartphone platform, Windows Phone 7.   Unlike previous editions of Windows Mobile which unsuccessfully aimed to bring the Windows experience to the mobile device, Windows Phone 7 takes a consumer first approach.  The goal for the platform is to deliver compelling user experiences while providing developers the capability to leverage their existing toolset to build enterprise applications.    Microsoft has publicly stated its commitment to regularly update its mobile offering and the platform is expected to evolve as a top notch competitor to iOS and Android in the near future.

Top 5 Reasons to Consider Windows Phone 7

Hardware Standardization: Microsoft has taken a page or two from Apple’s handbook and has standardized the hardware configuration for Windows Phone devices.  Every Windows Phone device has to conform to specifications around the core hardware, positioning of buttons and camera capabilities.  Gone are the days, where OEMs controlled the device specifications and the user interface.   With Windows Phone 7 you can rest assured that the application experience is going to be similar across multiple phones

Simplified Developer Experience:  Developers proficient in .NET can leverage Visual Studio and SilverLight to build compelling applications for the platform.  Graphic Designers can leverage Expression Blend to develop visual interfaces and seamlessly share their work with developers to build the functionality of your application.  Increased synergies(attained through better development tools) between the creative and functional tasks involved in developing an application can ensure that your end users get a compelling user experience through the mobile application.  The results of this are stunning.  There have been 6000+ applications released in the Windows Phone marketplace in the last three months.  While this is less than the apps available on iPhone and Android, these numbers do speak for the ease of development on the platform

Integration with Enterprise software: Windows Phone 7 integrates out of the box with Exchange for email, SharePoint for document management and collaboration and provides the traditional Office suite for viewing and editing documents.  Of all the mobile devices in the market today,  Windows Phone 7 provides one of the best integrations for Office and SharePoint

One Device for Work & Fun: If you are used to seeing your users carry a BlackBerry and an iPhone those days may be coming to an end.  Windows Phone 7 is a great phone for enterprise needs (email, document management etc.) as well as for personal use.  A contact centric UI integrates with your Social network accounts and provides an unified interface to access your contacts on the device, in your corporate network and the cloud.   With the integration with Xbox Live and the Zune Marketplace(for audio/video entertainment) and Windows Phone marketplace(for apps) you can rest assured that your employees never need to carry a second device just for entertainment

Microsoft is the underdog: The mobile market is projected to explode over the next couple of years and Microsoft is the underdog here.  Android and iOS have been eating Microsoft’s lunch in this space for the last couple of years.  This has led Microsoft to regroup and innovate again and this can only mean regular updates and enhancements to the platform.  This may change if Microsoft becomes the leader in this space because they have been known to go into an innovation lull once they dominate the market(e.g. Internet Explorer, Windows etc.).  But Microsoft has a long way to go to catch up with iOS and Android so you can expect to see a lot of innovation on the platform

Here are a couple of links to catch up on the latest Windows Phone 7 News

Official Microsoft Windows Phone 7 Site

WMPowerUser – a great blog to catch up on the latest Windows Phone 7 News

WPCentral – a great blog that has links to the newest applications released on the Windows Phone 7 platform

In the next post, I will detail five reasons to wait before you decide to take the Windows Phone 7 plunge.

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